Align with a Positive, Charitable Brand
“Cause marketing,” a corporate social responsibility initiative that for-profit brands employ to drive new business through partnerships with social or charitable causes, has grown from a $120 million industry in 1990 to $2.06 billion in 2017. In addition, numerous studies have also shown that aligning with charitable and socially-responsible causes can directly impact the bottom line. For example, according to Brandwatch:
Lush Cosmetics’ SpyCops campaign, which raised awareness around undercover police officers and their actions, resulted in a 14% year-over-year increase in sales during the period of the campaign.
Benefiting One Warm Coat, a non-profit that provides free coats to those in need, Maker’s Mark’s “Give Cozy, #GetCozy” Truck Tour campaign drove 26.41 million impressions across Facebook, Twitter, and Instagram and resulted in 40K new followers.
The Economist’s inaugural Pride and Prejudice event, which focused on the business case for Lesbian Gay Bisexual and Transgender (LGBT) diversity and inclusion, reached 17 million users on their social media channels and generated 145,000 social media interactions.
Bloktoberfest is widely recognized by those in the community and in the media as a strong pillar of and asset to the community, and as described above, sponsors can benefit considerably from partnering with Bloktoberfest and its strongly positive brand.
Furthermore, Bloktoberfest is committed to reducing its impact on the environment. —————————-be a Zero Waste event. In collaboration with the City of Philadelphia's Zero Waste and Litter Cabinet, the Festival is dedicated to significantly reducing waste and using compostable supplies and resources wherever possible. Come be a part of this amazing movement with us!
oreover, as an Official Zero Waste Partner of the City of Philadelphia’s Clean PHL campaign, Bloktoberfest is committed to becoming more sustainable and reducing its impact on the environment.