Build Hyper-Local Brand Awareness
Bloktoberfest regularly draws a large crowd upwards of 15,000-20,000 attendees on the day of the festival. Moreover, Bloktoberfest also attracts a specific audience.
Depending on the sponsorship level, Bloktoberfest sponsors have ample opportunities to advertise and promote their business on the day of the festival (e.g. tent presence, day of signage, merchandise branding, etc), building brand awareness amongst this large, targeted audience. In addition to this day of exposure, sponsors can also be promoted on the Bloktoberfest website and social media channels, which draw large followings in and of themselves, leading up to the festival.
For instance, the Bloktoberfest website drove upwards of 32,000 pageviews from 10,000 unique visitors during the first two weeks of October 2018. In addition, despite a minimal marketing spend in 2018, the Facebook event for last year’s Bloktoberfest reached over 100,000 people and engaged almost 5,000 people. Moreover, Bloktoberfest’s boosted Facebook posts in 2017 reached between 15,000-30,000 people per day!